Sat. Oct 1st, 2022

Keyword research is one of the pillars of SEO according to Columbus SEO Company. It’s important for marketers and webmasters to know what keywords their audience is using in order to effectively optimize a page, drive traffic, and advertise online. The following are five tips marketers should keep in mind when conducting keyword research.

Tip 1: It’s Not All About Popularity

While it’s important to include keywords that are already popular, you should not focus only on the common words. The majority of keywords contain more than one word and they can be rephrased in different ways. Try to brainstorm long-tail keywords variations that are not frequently used but are still helpful for your campaign. You can also conduct a competition analysis to find out what websites show up at the top of SERP for certain keywords and then use these phrases in your next marketing campaign to get ahead of your competitors.

Tip 2: Include Negative Keywords for Better Accuracy

Sometimes Google doesn’t recognize a keyword that you have used in an article or description tag even though it is relevant to your topic. This is why it’s important to include negative keywords that are either related or completely unrelated to the main subject of your site. The use of these words will prevent your page from getting matched with irrelevant queries, making it easier for Google to determine what you are trying to rank for.

Tip 3: Learn How Google Intent Can Impact Rankings

Keyword intent refers to an action that a person might want to complete after typing in a particular query in the search engine. For example, if someone searches for “running shoes,” they most likely want information about buying new running gear and not just mere details about sneakers or people who participate in marathons. Search engines use keyword intent as an indicator of how they should rank pages for a specific query.

Tip 4: Don’t Forget the Power of Local Search Services

Searching for keywords in your area can help you determine what users are actively looking for and this information can be used to make your website more relevant and useful for these people. For example, if you run a business that deals with pool cleaning in Columbus, Ohio, then it’s important to include the keywords “Columbus Pool Cleaning” or “Pool Service Columbus” as part of the title tag because many people will look for those phrases when searching online. In addition, location-specific search terms also provide details about how Google displays results so it might be helpful to do some research on local SERP features such as Knowledge Panel and Maps Packages. It is best to work with Columbus SEO because they know how the local competition is and can give you quick results.

Tip 5: Make Sure to Keep Track of Keywords That Bring Leads

The last tip marketers should bear in mind when doing keyword research is that they need to track which keywords are driving their leads. This will allow you to focus on the phrases that motivate visitors to click your site over other pages and determine which ones can boost conversion rates. If you want, you can also create a spreadsheet where you can log all the keywords and count how many leads they each bring so it’s easier for you to prioritize which terms deserve primary attention and optimization.

Conclusion: With these five tips in mind, marketers and webmasters will now be able to do more effective keyword research as well as better understand Google SERPs so they’ll be able to select the most effective words for their site and improve conversions.


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